John Varvatos, internationally renowned American menswear designer, will open his first Russian retail boutique in Moscow in the luxury shopping center Crocus City Mall in partnership with Russian entrepreneur Emin Agalarov and his family’s business venture Crocus Group, the 300 square meters (3,200 square feet) John Varvatos Moscow boutique is slated to open in March 2016.
“I’m very excited to open my first John Varvatos store in Russia,” said John Varvatos. “Our brand’s luxurious, music-inspired aesthetic is perfect for Moscow. Working with Emin over the last few months has been inspiring. We share many values in life as well as our passion for music and fashion. It’s a match made in heaven!”
Emin Agalarov, Executive Vice President of Crocus Group, added, “John Varvatos is one of the most prominent menswear brands represented in the market. I first became a fan of the John Varvatos brand as a client when I lived in America. When I moved back to Russia, I realized there was nothing similar to it in Moscow. I reached out to John, we talked and we agreed to open a boutique in Crocus City Mall with the possibility of future developments. I am excited about the potential and possibilities."
The Moscow location will present the full spectrum of John Varvatos’ offerings, including John Varvatos Collection, John Varvatos Star U.S.A. and Converse by John Varvatos. Upon opening, this location will emphasize spring ‘16 sportswear (such as leather moto jackets, suede shirt jackets, luxurious knits and lightweight outerwear) as well as the brand’s luxury tailored clothing, leather and canvas footwear, and a variety of accessories and leather goods, eyewear, fragrances and jewelry. The product assortment will be meticulously curated with an emphasis on delivering the full JV lifestyle. It will place emphasis on sophisticated yet versatile wardrobe selections that are ideal for dressier outings but at the same time that fit seamlessly into the stylish yet casual Russian lifestyle.
The Moscow store is the second John Varvatos in Europe, following the John Varvatos London store, which opened in July 2014. It’s also the 21th John Varvatos store globally.
Varvatos, an award-winning and highly accomplished global fashion designer, launched his first clothing line in 2000 after a successful design career with some of the world’s most respected menswear design houses. Varvatos credits his Detroit-area upbringing and Motown, rock & roll, blues, jazz, and punk music influences as some of the inspiration for his contemporary men’s fashion collections.
Crocus City Mall offers a unique approach to shopping with the entire infrastructure of the two-level complex dedicated to the singular pursuit of elevating shopping to an art form. The mall is a property owned by Crocus Group, one of the leading development companies in Russia. Founded in 1989, Crocus Group is responsible for over 4 million total square meters of developed property.