On 6 June, the American premium fashion brand John Varvatos launched a pop-up shop in central Moscow.
The shop is located in Stoleshnikov Lane, a site which is historically home to many premium brands. The space represents a new step in the brand’s global expansion. It harnesses its rebellious spirit and shows how rough and honest the brand is, inspired by the lifestyle of its founder, designer John Varvatos.
Attendees of the launch were invited to a cocktail party where they found out more about the main clothing lines from the John Varvatos Collection and John Varvatos Star USA, the designer’s capsule collections, and other products.
The guests at the event included Emin Agalarov and his wife Alyona Gavrilova, Maxim Vitorgan, Valeria and Iosif Prigozhin, Pavel Bobrov, Alexey Bokov, Mikhail Zygar, Nikita Kukushkin, Vadim Kozeruk, Dasha Klyukina, Natasha Kogan, Victoria Korotkova, Fyodor Gamaleya, Vasilisa Gusarova, Andrei Fomin, Denis Kataev, David Manukyan, Timur Solovyov, Mikael Aramyan, Oksana Bondarenko, Maria Kravtsova, Alexey Sukharev, Yulia Kvin, Yury Aksyuta, Konstantin Andrikopoulos, Denis Klyaver, Brandon Stone and many others.
The new pop-up shop follows the same interior concept as the brand’s flagship store in New York, which embodies the aesthetic principles of masculinity: the place will certainly be the hotspot for those seeking premium fashion in Moscow. The store is located in a historical building: 9 Stoleshnikov Lane, building 1, ground floor.