G-Star RAW Opens a Pop-Up Store in Moscow
G-Star RAW, a conceptual Dutch brand producing innovative sustainable, has opened a new pop-up store on the third floor of Aviapark shopping centre.
G-Star RAW is a progressive Dutch brand of denim clothing for men and women. The brand's concept promotes the ideas of equality and teamwork. There is nothing superfluous about this modern urban clothing, yet it provides a huge space for the wearer's self-expression. High quality and functionality, attention to detail and the creation of 3D models of each product, the use of organic cotton and recycled ocean plastic—these are the main values and innovations of G-STAR RAW. The company does not use fur, leather, down or wool obtained through the use of animal cruelty.
The brand's 36 m2 pop-up store in Aviapark is a round conceptual space, with walls made out of lots of thin parallel vertical plates, which gives the structure an atmosphere of lightness and weightlessness. The store offers all of the brand's latest collections, such as Style Mathematics, Tomorrow’s Classics, Dyed by Nature, as well as models from the capsule collection dedicated to the brand's 30th anniversary. G-Star RAW celebrates this milestone by breathing new life into the brand's heritage, while keeping to the path to sustainable development and informed consumption.
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Crocus Group is the brand's official distributor in Russia. In addition to Aviapark, G-Star RAW also has monobrand stores in Afimall City shopping centre and VEGAS Crocus City shopping and entertainment complex on Kashirskoye Shosse and in Kuntsevo.
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