U-BOAT watch brand opens new pop-up store

U-BOAT watch brand opens new pop-up store
Italian watch brand U-BOAT has opened a pop-up store in the Aviapark shopping centre. The boutique features the brand's main collections – Chimera and Classico – as well as models with gemstones from the Precious collection and the innovative Capsoil pieces.

U-BOAT is an Italian brand dedicated to creating unconventional military style watches. The brand's key concept is "watches in unusual cases": its iconic models feature 53mm cases and offer exceptional legibility of the dial and have an oversized crown on the left.

The new space is in keeping with the brand's spirit. Here, horology enthusiasts can discover key pieces from the classic collections and the company's new Capsoil line which goes beyond traditional design. It's a mixture of innovative technology and refined retro aesthetics which gives a new perspective on the art of making unique watches. The Swiss electromechanical movement is completely immersed in a low viscosity lubricating oil, imparting the dial with a profoundly black background – an illusion of the absence of glass and free movement of the hands.

The pop-up store is located on the 1st floor of the Aviapark shopping centre. The total floor area is 25 sq. m.

U-BOAT pieces can also be found in the brand stores in Moscow at 19/1 Petrovka and in Crocus City Mall.